At SEO Dubai our experts use a variety of SEO tools to manage & maximize the performance of our SEO work done for our clients. The most important of them all are Google Analytics & Google Search Console which are provided by Google. Our SEO consultants use a list of additional tools in our Dubai office in addition to Analytics & Search console and we recommend the same to maximize the SEO efforts.

list of useful Search Engine Optimization (SEO) tools

Integrated Search Engine Optimization (SEO) tools :

  • SEMrush : SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research. SEO tool which lets you do keyword research, track keyword ranking, check backlinks, check competitor ranks & most importantly, do a complete SEO audit of your website.
  • SEO PowerSuite : SEO PowerSuite: the world’s finest SEO tools under one roof. Mac, Windows or Linux. You may even try the Free version! It is an all-in-one SEO toolkit you need to outrank your competition and get a top placement in Google & other search engines.
  • Moz SEO Tools : Moz comes with free tools for link building and analysis, keyword research, webpage performance, local listing audits, and more.
  • Sistrix : The SISTRIX Toolbox is another premier tool used by SEO professionals like Moz.
  • Search Metrics : The Searchmetrics Suite for enterprise companies is the global leader in SEO marketing and analytics, SEO optimization, social and content marketing.
  • Ahrefs : Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more.
  • Cognitive SEO : The cognitiveSEO tool provides a unique analysis process that delivers Unparalleled Backlink Analysis, Content Audit and Rank Tracking for Every Site.
  • SERanking : The website ranking software for business, agencies and SEO specialist. Online SEO tool for marketing strategy: monitor, test, analyze with SE Ranking.

Keyword analysis tools :

  • Ubersuggest : Get tons of keyword ideas for free with Übersuggest
  • Keyword Tool : The best #1 FREE alternative to Google Keyword Tool for SEO & PPC keyword research! Get long-tail keywords from Google Suggest using this tool.
  • Google’s Keyword Planner : Google AdWords Keyword Planner is a keyword research tool that allows you to find the right keywords to target for display ads, search ads, video ads, and app.
  • Google Trends : Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.
  • Yoast Google Suggest Expander : Using this tool you can get some ideas on new long tail keywords: just enter a keyword and this tool will expand the keywords the way Google would show keyword suggestions.
  • Wordstream : WordStream Advisor rolls your AdWords, Bing, and Facebook accounts into one easy-to-use interface and is one of the most helpful keyword analysis tools around.
    InstaKeywords : InstaKeywords is a free long tail keyword research tool to give you hundreds of keyword suggestions with valuable keyword data like keyword’s global search volume, local search volume, number of searches in last month, Cost per click (CPC), etc.
  • Keywordshitter along with keyword everywhere : Get FREE keyword volume, CPC & competition data on Keyword Shitter.
  • Bulk Suggest Tool : Enter a query phrase into the Suggest Tool to populate a list of related terms from Google, Bing, YouTube & Amazon suggest data bases.
  • Keyword Mixer : The Best Free Keyword Mixer. Blend & Mix the keywords you need and upload them to your your PPV marketing campaigns to maximize traffic.
  • AnswerThePublic : Find out what questions and queries your consumers have by getting a free report of what they’re searching for in Google and YouTube.

Rank Tracker tools

  • Advanced Web Ranking : Advanced Web Ranking (AWR) offers both desktop software and a cloud-based tool for tracking your rankings. Get instant access to accurate rankings, powerful competitor monitoring, and more.
  • Wincher : Track all your important keywords. Wincher Rank Tracker gives you 100 free keywords for each site with 14 day free trial.
  • Pro Rank Tracker : Pro Rank Tracker is the most comprehensive SEO Rank Tracking & Reporting solution (SERP Tracker), for keeping you updated with all the changes on the rankings of your websites and videos.
  • Rank Ranger : A SEO software powered by big data allowing you to monitor, analyze and improve your SEO ranking and optimize marketing & social media campaigns.
  • Rank Tracker : a powerful SEO tool, designed to track rankings of your website for multiple keywords in 346+ local and international search engines.
  • CuteRank : Free keyword rank checker tool software designed for Google, Yahoo, Bing, Ask, and AOL. Batch check and track keyword position ranking on search engines.

On Page analysis tools :

  • Screaming Frog : The Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs and fetch key onsite elements to analyse onsite SEO.
  • Deepcrawl : One of the world’s most comprehensive website crawler. Analyse your website architecture to understand and monitor technical issues to improve SEO performance.
  • Netpeak : A  free tool for the internal optimization analysis of your website – Netpeak Spider
  • Structured data testing tool : you can prototype, test, and make on-the-fly adjustments to your markup.
  • Pingdom & Uptime Robot – To test your server website performance and auto report incidents.
  • Mobile-friendly test : Search Console’s Mobile-Friendly Test Tool is a quick, easy way to test whether a page on your site is mobile-friendly.
  • Botify : Discover pages in your site with opportunities for SEO growth
  • ContentKing :  On page content analysis & improvement tool.
  • HTTP Status Code Checker : Check status code, response headers, redirect location and redirect chain of a HTTP connection.

Website speed analysis tools

  • PageSpeed Insights : The PageSpeed tools analyze and optimize your site following web best practices. With PageSpeed Insights you can identify ways to make your site faster
  • GTmetrix : GTmetrix is a free tool that analyzes your page’s speed performance. Using PageSpeed and YSlow, GTmetrix generates scores for your pages and offers suggestions to improve website speed.

Backlink analysis tools

  • Majestic : Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data.
  • Link Research Tools : It is a big data platform that helps advertising agencies and brands rank better in Google. Understand and outperform your competition.
  • Link Assistant (PowerSuite) : It is an easy-to-use SEO tool that simplifies link building. Find tons of niche prospects. Automate outreach. Track results.
  • Open Site Explorer : Use Open Site Explorer to identify link building opportunities. Research backlinks, identify top pages, view social activity, and analyze anchor text.
  • Search Metrics : Searchmetrics Suite is a global leader in SEO marketing and analytics, SEO optimization, social and content marketing.
  • Open Link Profiler : It is a free link research tool that enables you to check the backlinks of any website.

SEO Toolbars, browser extensions and plugins

  • Web developer : The Web Developer extension adds various web developer tools to the browser
  • SeoTools for Excel : Excel plugin for working with online marketing. Create SEO reports and dashboards. More than 100 functions for growth hacking your company to the top.
  • MozBar : the Moz Chrome extension that gives you the power to do SEO on the go and get awesome insight into your competitors’ websites.
  • Firebug : Firebug integrates with Firefox to put a wealth of development tools at your fingertips while you browse. You can edit, debug, and monitor CSS, HTML, JavaScript.
  • User Agent Switcher for firefox , User agent switcher for Chrome : for viewing websites using different user agents such as Googlebot, etc.,
  • Redirect Path , Chrome Extension : Redirect Path flags up 301, 302, 404 and 500 HTTP Status Codes as well as client side redirects like Meta and Javascript redirects, bringing potential issues that may not otherwise be seen to your attention immediately.
  • Yoast SEO : It is a plugin for optimizing WordPress websites. Yoast SEO plugin takes care of technical optimization & content optimization.

Our SEO team in Dubai has vast expertise using all the top SEO tools in supplement to Google Analytics & Google Search console to deliver only the best SEO results for our clients. Contact us today or call +971-526523020 to let us take your website to the top in Search engine results!